Week 5: Post Reach and Post Engagement

     By definition a post reach is how many people have viewed your post, page, story, etc. Where post engagement are the number of people interacted with your page. For example, liking a post, sharing, and commenting. Knowing the difference between the two are very important. The number of reaches and the number of engagements can show if your page is interesting enough to interact with it or if people are even noticing your page.  If your page has a big gap between reaches and engagements, it could mean that the design of your business website and/or page is not interesting or compelling enough to make the viewer want to stay and like the posts or pages. Having a small gab between reaches and engagements is a good sign that you are the right track when it comes to design and having a compelling page.

    If you have a business page on Facebook, the best tool to know if you are on the right track is to see your insights. Using insights is the best way to keep track of your viewers and followers. For example let's say you post different posts of two different shirts. When you go to your insights and see that shirt #1 is viewed and engaged way more than shirt #2; you can come to a reasonable conclusion that the design and fabric of shirt #1 fits your customers eyes more than shirt #2. You can, therefore, use that knowledge when making future shirts. Using insights can help you decide what products and services are best for your ideal customer and how to modify those products or services to fit their needs.


NOTE:

People that I likes/commented on:

  • Heather Williams 
  • Brittany Robertson
  • Isabella Brown

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