Emily George's CSIT 155 - Fall 2020 Class Blog

     By definition a post reach is how many people have viewed your post, page, story, etc. Where post engagement are the number of people interacted with your page. For example, liking a post, sharing, and commenting. Knowing the difference between the two are very important. The number of reaches and the number of engagements can show if your page is interesting enough to interact with it or if people are even noticing your page.  If your page has a big gap between reaches and engagements, it could mean that the design of your business website and/or page is not interesting or compelling enough to make the viewer want to stay and like the posts or pages. Having a small gab between reaches and engagements is a good sign that you are the right track when it comes to design and having a compelling page.     If you have a business page on Facebook, the best tool to know if you are on the right track is to see your insights. Using insights is the best way to keep track of your viewers and

       I do not own a business currently but if one day I open up a business, it would be set up as an online business format and if really successful, can open up a building. It would be a travel agency. I would name it  Travel Guardian . This travel agency will help everyone that is getting ready to travel. We would help with many things. For example, booking flights, directions for driving, financials of the trip, where to go, what to watch out for, safety tip, financials, and most importantly how to have fun. I would want this business to help people and make people want to travel more. I don't want people thinking traveling is stressful. Traveling is something everyone should do.     Therefore, for this business, I would need to create my target  market or "Perfect Customer". My business would try to accommodate anyone but our perfect customer would be someone who is financially responsible. They don't need a lot of money and they certainly don't need to worr

     The set I decided to go with was Subway and Hungry Bear. Starting with Subway, from what I can see, Subway's target market is more towards young ages going up to mature adult. Even though subway can accommodate to any age, it does seem to change their menu based on what the younger generations favorites tend to be. Now, looking at Hungry Bear's menu, I would say their target market are probably people that love a more old fashioned sandwiches and people that love BBQ. I would say for the most part they target older people and people who love sports.     One obvious difference I found between the two businesses is that Subway is worldwide where Hungry Bear is really only in a small part of California. A smaller difference would be Subway sells more healthier choices of food compared to Hungry Bear. Hungry Bear does sell salads but the rest of their menu isn't that healthy. The similarity I could point out is that both businesses can attract all ages no matter what their

      When developing a brand for my business, I would want to make sure it goes  well with my business concept. For example, my business would be a service that helps people prepare for vacations or eventful trips. This service helps with financing, where to go, what to pack, what to do and what not to do considering the culture, and how to have the most fun with the time given.      The first thing I should work on is if I have a logo or if I am the face of the brand. Sense this is a travel agency, I would have a logo to attract customers. It would be something exciting, simple, and cute. I would base my whole design and brand based on my logo so everything goes together.      To add on, my logo would have a tagline but something simple and short. For example, something like, "Easy travels", "We plan, You pack", or "Travel to live, Live to travel". These potential  tag lines will tell customers that this business provides stress free travel planning and

  Gate Openers and Gate Operators Url:   http://gatesnfences.com      Gate Openers and Gate Operators has a very complicated design for their website. At first glance, it was all too much. There was writing and buttons everywhere. Potential customers would feel overwhelmed and not bother looking through it more and find website that is simpler to spend their money on. They should also lower the amount of tabs and organize where the information should go so the home page could look cleaner and have a tidy look. Another problem was the colors. The colors they chose are boring and they don't go together at all. It would be better to choose less colors and colors that will match well together to give the website a more exciting design. The most disappointing factor was the photos. The photos were placed in not so convenient spots on the website. They should take better photos to really catch viewers eyes and place most of the photos under one tab. For example, "Our past designs&qu

  I Commented On: Karin O'Brien Patricia Cordova

BigHit Entertainment: Website url:   https://www.bighitcorp.com/eng/ Description: BigHit Entertainment is one of the biggest music production companies in South Korea and is pretty much known all around the world. They create Idol groups (Singers) to create music and share their stories through music and entertainment. Thanks to their #1 Idol group, BTS, that they become one of the top music production studios in the world.  Social Media:  BigHit Entertainment shows their social media links at the bottom of their welcome page which includes, Twitter, Facebook and YouTube. BigHit uses their social media frequently sense one of the places they release all of their content and news on is social media platforms. Twitter: 16.3 Million Followers Last post: Sept. 8th Posts daily Facebook: 5.5 Million Followers Last post: Sept. 5th Posts a couple times a week YouTube: 43.6 Million Followers Lat post: Sept. 2nd Posts weekly sometimes more BigHit Entertainment relies heavily on their social med

  Communicating with businesses has changed throughout the years as social media platforms have become more and more popular. Now, if you want to promote your favorite business or warn others of a bad business, it only takes a click of a button. Before, It would probably take days or even weeks to let your friends and family know that you loved or hated this particular business because the only way you could inform people were face to face. Now, the whole world can see it in just a few seconds. Today, it's very easy to review products and/or services because we have the social media that we didn't have before.     When it comes to reviewing a product or service you want to make sure that people get the answers to their questions. I would want to keep my review very short and sweet saying the basics about the product or service, like price and what you get out of the product or service. Then I would say my favorite part of the product or service but also my least favorite part a