Week 4 Post 1

    The set I decided to go with was Subway and Hungry Bear. Starting with Subway, from what I can see, Subway's target market is more towards young ages going up to mature adult. Even though subway can accommodate to any age, it does seem to change their menu based on what the younger generations favorites tend to be. Now, looking at Hungry Bear's menu, I would say their target market are probably people that love a more old fashioned sandwiches and people that love BBQ. I would say for the most part they target older people and people who love sports.

    One obvious difference I found between the two businesses is that Subway is worldwide where Hungry Bear is really only in a small part of California. A smaller difference would be Subway sells more healthier choices of food compared to Hungry Bear. Hungry Bear does sell salads but the rest of their menu isn't that healthy. The similarity I could point out is that both businesses can attract all ages no matter what their target market is. Another similarity is their design of the website. Subway and Hungry Bear both seem to use the same font and green color for their design.

    When it comes to website design, both are great attracting website. Subway does a great job putting pictures of their foods everywhere on the website making any viewer hungry. Although Hungry Bear does an excellent job with the theme design. For example, their website has a woodsy scratched up border around their photos giving the whole website a unique look to it. I do think both businesses send the same message. They both want to be everyones favorite deli shop.

    

Comments

Post a Comment

Popular posts from this blog

Week 1A: My Template

Image
      Welcome to my blog! For my theme I chose a travel, aesthetic and nature look. Reasons why I chose this type of theme is because I am really passionate about traveling and I want to see what Mother Nature and what the human race has created over the years all around the world.     The background photo that I have chosen is a place in South Korea during the cherry  bloosem season. One of my dreams is to go to South Korea and attend their cherry blossom festival. I also have dreams of going to many other places like Greece, Paris, Japan, etc.      To add on to the theme I chose a specific font, Reenie Beanie, to add on a feel that you are reading from a handwritten travel journal instead of an internet blog.  Throughout this blog I hope to evolve and show more of my theme!     In the  past and even now today, people have used blogs and other social media platforms to promote and grow their business. Although depending on your business and who you are targeting is what tells you what
Read more

Week 2 Part B

Image
BigHit Entertainment: Website url:   https://www.bighitcorp.com/eng/ Description: BigHit Entertainment is one of the biggest music production companies in South Korea and is pretty much known all around the world. They create Idol groups (Singers) to create music and share their stories through music and entertainment. Thanks to their #1 Idol group, BTS, that they become one of the top music production studios in the world.  Social Media:  BigHit Entertainment shows their social media links at the bottom of their welcome page which includes, Twitter, Facebook and YouTube. BigHit uses their social media frequently sense one of the places they release all of their content and news on is social media platforms. Twitter: 16.3 Million Followers Last post: Sept. 8th Posts daily Facebook: 5.5 Million Followers Last post: Sept. 5th Posts a couple times a week YouTube: 43.6 Million Followers Lat post: Sept. 2nd Posts weekly sometimes more BigHit Entertainment relies heavily on their social med
Read more

Week 10: Email Marketing Part 1

When it comes to newsletters, I think a business should have a monthly newsletter and maybe more if there is an upcoming event and you want to remind them. Staying connected with your customers is great way for them to stay regular and keeping them updated.  Newsletters should have updates on the company itself and if you are working on anything new. Also it should have information on upcoming events and sales. I think putting in a discount code or coupon only in the newsletters would not only want customers to subscribe to the letter for a discount, but it will force them to read it and stay informed. In result of that could be more loyal customers and possibly bring in new customers.  Content ideas for my business: Add 15% on the next package you buy with the discount code TravelGuardian5. Could inform that there will be new travel packages coming out in the next two weeks. Add a celebratory note saying we made it to our 1,000th customer and thank all the loyal customers.  If there i
Read more