Week 14 Post 2

 Sense my business have not received enough likes to look at my own analytics I will be looking at Aztec Brewing Company from San Diego. 

Sense COVID-19 their business have slowed down but their reaches of face only went down very little but their engagement has gone up tremendously this past November.

Facebook analytics allows you to see the demographics of the people that are viewing your posts and what they are using to view that post and Aztec Brewing Company has more people viewing their posts from a mobile phone than a company by a lot.

Next, looking at all the reach and engagements from posts it seems all of the posts are around 400-600 reaches some exceeding that by a lot. For example, a timeline photos post with 1.5k reaches. Although when it comes to engagements they are low except the timeline photo post.

The next section is how many and when are most of the company's followers are on Facebook. With this diagram you can say that their followers are most active from 9am to 7pm and Monday through Wednesday is when more of their followers are on Facebook.

The next section shows a diagram of how many reaches, comments, shares, and others were done throughout the month and it seems the beginning of the month and late in the month is when reaches and others were at their highest.

The insights also tell how many followers a page has and when they gain or loose them. According to those diagrams it seems that they had under 12k until late November where they now have 12,264.

Facebook analytics can help a business a lot especially with small and new businesses because this can give them an idea on how they are doing with their marketing and what they should improve or possibly take away.

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