Emily George's CSIT 155 - Fall 2020 Class Blog

     For my business, Travel Guardian, visual media helps a lot to reach potential customers. My target market spends a lot of time on the internet and social media's especially travel blogs. Visual media helps bring my business to their hands faster and easier. Visual media also helps because my business is an online service.      When it comes to Instagram, I use hashtags that fits with the image to reach out to potential customers. For example, I have been posting places that were filmed for popular Halloween movies, considering it's October. I use hashtags to fit that image like, #Halloween, #Spookyseason, #October, #Halloweentown, and many more. I do try to not use a lot of hashtags so it won't overwhelm the post. How Similar Businesses Use Instagram Hashtags: Smart Flyer: Smart Flyer is a smaller travel agency but they are a successful business. Looking at their instagram I see that their account is popular with 30k followers. They also post almost da...

Instagrams I Liked and Commented On:  Isabella Brown:  @theartjive_ Julia Palomo: @juliasdessertscsit2020 Heather Williams: @healtherwilliamshome.life.style How Businesses Use Instagram:     I believe businesses use Instagram to promote themselves. Almost everyone has Instagram these days and people spend more time browsing instagram than browsing the internet. Businesses can use Instagram by attracting people through entertaining and aesthetic posts, hashtags, mini videos, and stories. You can also use the live option to interact with followers and customers. Instagram is a good use to promote your business and interact with your customers easily.

       For my scheduled posts I decided to use a Halloween theme. Sense it is October I think it would be fun and engaging to post content that evolves around Halloween sense everyone is into the Spooky Season.      For one of my posts I have a post with Halloween themed covid masks to show that my company is aware and supportive of the uses of masks and we wanted it to at least put a smile on our customers face by the Halloween theme.     The other two posts have more to do with the purpose of my company. Sense the most two popular Halloween movies are Hocus Pocus and Halloweentown. I wanted to post places that people can visit that involve the movie. For example, the house that was filmed in Hocus Pocus and a the exact town of Halloweentown that was built for the movie.     

7 businesses that can make great strategic connections: Away Away is a luggage company. With this company I can find more customers and help refer my current customers somewhere great to but new travel luggage/bags. While Away can refer their customers to visit my page to get help with travel plans. Trtl Trtl is a retail company that sells travel pillows. Almost all of my customers will be traveling on plans and this company would be a great company to have a connection with. I can get new customers by connecting with a company and make a deal. I can promote their company and they can promote mine. The Land of Wanderlust  This company offers backpacking in India with a very low budget. This can be a great connection because I can show this to my customers with low budgets as an option when traveling. I can also get new customers by talking ti this companies customers by asking if they wanted help with the plans and other options. Interrail This is a travel agenc...