Week 14 Post 1

 As I looked at the features I saw many that could be beneficial towards my business. 

For starters, I looked at Analytics Intelligence section and saw Proactive Insights. Proactive Insights is a tool that will surface insights from my data on key changes, new trends, and other opportunities that I should be aware of. This will help my business so I can keep updated on what everyone is getting into easier and if I should start preparing to add another travel package or if I should put out a new sale or spice things up on my website.

The next section I went into is Reports. First, Audience Reports would be good for my business because one of the tools is that it tells you how active users are towards my website and how much they show up on my website from 1 day ago to a month ago. Another useful tool is Advertising Reports. This tool allows me to see how many users clicks on my ad to go to my website. This helps me because it lets me know if part of my marketing strategy is working or if I need to change it up. 

The next section I looked at was Data Activation. The tool that is essential to my business is Audience Demographics. This tool tells me age, gender, and interests of users. This will help me a lot because with that information I can customize my services and packages more so it will better fit my target market and have the business be more interesting.

These tools will help my business evolve and become more suitable for customers. These tools will also help learn more about my customers, their interests, and what they don't like to see.

Comments

Post a Comment

Popular posts from this blog

Week 1A: My Template

Image
      Welcome to my blog! For my theme I chose a travel, aesthetic and nature look. Reasons why I chose this type of theme is because I am really passionate about traveling and I want to see what Mother Nature and what the human race has created over the years all around the world.     The background photo that I have chosen is a place in South Korea during the cherry  bloosem season. One of my dreams is to go to South Korea and attend their cherry blossom festival. I also have dreams of going to many other places like Greece, Paris, Japan, etc.      To add on to the theme I chose a specific font, Reenie Beanie, to add on a feel that you are reading from a handwritten travel journal instead of an internet blog.  Throughout this blog I hope to evolve and show more of my theme!     In the  past and even now today, people have used blogs and other social media platforms to promote and grow their business. Although depending on your business and who you are targeting is what tells you what
Read more

Week 10: Email Marketing Part 1

When it comes to newsletters, I think a business should have a monthly newsletter and maybe more if there is an upcoming event and you want to remind them. Staying connected with your customers is great way for them to stay regular and keeping them updated.  Newsletters should have updates on the company itself and if you are working on anything new. Also it should have information on upcoming events and sales. I think putting in a discount code or coupon only in the newsletters would not only want customers to subscribe to the letter for a discount, but it will force them to read it and stay informed. In result of that could be more loyal customers and possibly bring in new customers.  Content ideas for my business: Add 15% on the next package you buy with the discount code TravelGuardian5. Could inform that there will be new travel packages coming out in the next two weeks. Add a celebratory note saying we made it to our 1,000th customer and thank all the loyal customers.  If there i
Read more

Week 2 Part B

Image
BigHit Entertainment: Website url:   https://www.bighitcorp.com/eng/ Description: BigHit Entertainment is one of the biggest music production companies in South Korea and is pretty much known all around the world. They create Idol groups (Singers) to create music and share their stories through music and entertainment. Thanks to their #1 Idol group, BTS, that they become one of the top music production studios in the world.  Social Media:  BigHit Entertainment shows their social media links at the bottom of their welcome page which includes, Twitter, Facebook and YouTube. BigHit uses their social media frequently sense one of the places they release all of their content and news on is social media platforms. Twitter: 16.3 Million Followers Last post: Sept. 8th Posts daily Facebook: 5.5 Million Followers Last post: Sept. 5th Posts a couple times a week YouTube: 43.6 Million Followers Lat post: Sept. 2nd Posts weekly sometimes more BigHit Entertainment relies heavily on their social med
Read more