Week 11: Marketing on Social Media

 For this assignment I have looked at several social medias and how businesses utilize their accounts on them. Social medias that I looked into was Twitter, YouTube, and TikTok. Lately I believe new small businesses tend to use TikTok and YouTube sense those are the top most used apps on the internet. Where Twitter is mainly used by bigger and more popular companies sense they already have a platform and small businesses aren't usually recognized on Twitter. 

When people are trying to find a new company or brand to get into and spend their money on; they tend to find it on their social media accounts. Like YouTube. Social media influencers have become a huge thing and they are just becoming even bigger as time goes on. People tend to want to spend their money on businesses that their social media influencer spends on. 

My business, Travel Guardian, can make a good use out YouTube through sponsoring social media influencers in hopes of getting new customers. Although, a business can't just sponsor just any influencer. For a company to get all their money's worth, you want them to pick an influencer that goes well with the company's picture. For example, for my business, I would pick travel bloggers sense my business is a travel agency. I would pick travel bloggers are willing to mention my business, order from my business, and/or give a honest review on their experience with the company.

Another social media platform that Travel Guardian will get good use out of is TikTok. TikTok has become huge for small businesses. It gives small businesses a chance to film a short clip about their business by either filming them packaging the orders, showing other customers reactions, and show what products and services would look like. Travel Guardian can use this by having a travel blogger, that's hired by the company, to go on these trips that we sell and make an entertaining short clip of the trip. This short clip can give viewers excited and perhaps convinced to go onto the website and see more what we offer.

Now for Twitter. Sense my business is small and has not grown into a large or well known business, we won't get to much use out of our Twitter account. Although it doesn't hurt to have one. We can post pictures and short clips on there too and respond to customers tweets and other travelers photos tweets and more.

Comments

  1. Izzy Brown's BlogNovember 9, 2020 at 9:50 PM

    Hi Emily,
    There are so many social media platforms to choose from and it is sometimes challenging figuring out which socials are best for you. I think with more exploration and comfort playing with these different platforms you can thrive on your social platforms.

    ReplyDelete

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