Week 13 Part A

     When I look at the ads on social media like Facebook and Instagram, I see that they use videos and bright colors in their ads. For example, on Instagram, I saw an ad for a new bullet journal that came with a kit of crafts like rolling tape, stickers, sticky notes, and more. They used a bright filter to pop out the color of the bullet journal. They also showed a video of the bullet journal opening up with inspirational ways you can decorate with your bullet journal and the supplies it comes with. Another thing the ad did to catch my eye was a discount code. At the end of the ad, it showed a discount code for 15% off on your whole purchase. This ad was very effective because I did end up purchasing from their online store even though that was not my intention.

    There were many ads like this on Facebook and Instagram. Although some of the ads I get on these social media's are false leading which becomes very annoying. For example, on Facebook, there was an ad for a mobile app game. An escape game where you try to get people out of dangerous situations but the ad showed how the game was to be played but when you downloaded the app, it was completely different and was played a different way than the ad.

    Compared to traditional advertisement and advertisement that is showed on social medias, I believe ads on social medias are better. They use cookies where only ads that would interest you would pop up and not boring ones like a new massage chair that you see on TV all the time. Also, with social media ads, its more convenient to click on an ad where it brings you straight to the website compared to traditional ads where you have to go grab your phone or laptop and go find the website yourself.

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