Emily George's CSIT 155 - Fall 2020 Class Blog

 When researching different online marketing tools that would help my business prosper, I came by Pinterest. A lot of people spend hours upon hours posting and looking through images and links to things that they like. I think my business can benefit from this by posting eye catching photos with links to our website. We also can post fun images that show "Essentials for Traveling" or "What to Not Pack When Going on a Trip" and many more. My business can open up another door for new customers to come to our website.  Another online tool my business can be impacted positively on is TripAdvisor. TripAdvisor can show people my businesses packages when looking for the best deals that can also accommodate for their family. This major tool can be a tool that my business would heavily rely on.

  For this assignment I have looked at several social medias and how businesses utilize their accounts on them. Social medias that I looked into was Twitter, YouTube, and TikTok. Lately I believe new small businesses tend to use TikTok and YouTube sense those are the top most used apps on the internet. Where Twitter is mainly used by bigger and more popular companies sense they already have a platform and small businesses aren't usually recognized on Twitter.  When people are trying to find a new company or brand to get into and spend their money on; they tend to find it on their social media accounts. Like YouTube. Social media influencers have become a huge thing and they are just becoming even bigger as time goes on. People tend to want to spend their money on businesses that their social media influencer spends on.  My business, Travel Guardian, can make a good use out YouTube through sponsoring social media influencer...

 Posts I commented on:  Courtney Cooper Heather Williams Karin O'Brien

When it comes to newsletters, I think a business should have a monthly newsletter and maybe more if there is an upcoming event and you want to remind them. Staying connected with your customers is great way for them to stay regular and keeping them updated.  Newsletters should have updates on the company itself and if you are working on anything new. Also it should have information on upcoming events and sales. I think putting in a discount code or coupon only in the newsletters would not only want customers to subscribe to the letter for a discount, but it will force them to read it and stay informed. In result of that could be more loyal customers and possibly bring in new customers.  Content ideas for my business: Add 15% on the next package you buy with the discount code TravelGuardian5. Could inform that there will be new travel packages coming out in the next two weeks. Add a celebratory note saying we made it to our 1,000th customer and thank all the loyal customer...

     For my business, Travel Guardian, visual media helps a lot to reach potential customers. My target market spends a lot of time on the internet and social media's especially travel blogs. Visual media helps bring my business to their hands faster and easier. Visual media also helps because my business is an online service.      When it comes to Instagram, I use hashtags that fits with the image to reach out to potential customers. For example, I have been posting places that were filmed for popular Halloween movies, considering it's October. I use hashtags to fit that image like, #Halloween, #Spookyseason, #October, #Halloweentown, and many more. I do try to not use a lot of hashtags so it won't overwhelm the post. How Similar Businesses Use Instagram Hashtags: Smart Flyer: Smart Flyer is a smaller travel agency but they are a successful business. Looking at their instagram I see that their account is popular with 30k followers. They also post almost da...

Instagrams I Liked and Commented On:  Isabella Brown:  @theartjive_ Julia Palomo: @juliasdessertscsit2020 Heather Williams: @healtherwilliamshome.life.style How Businesses Use Instagram:     I believe businesses use Instagram to promote themselves. Almost everyone has Instagram these days and people spend more time browsing instagram than browsing the internet. Businesses can use Instagram by attracting people through entertaining and aesthetic posts, hashtags, mini videos, and stories. You can also use the live option to interact with followers and customers. Instagram is a good use to promote your business and interact with your customers easily.

       For my scheduled posts I decided to use a Halloween theme. Sense it is October I think it would be fun and engaging to post content that evolves around Halloween sense everyone is into the Spooky Season.      For one of my posts I have a post with Halloween themed covid masks to show that my company is aware and supportive of the uses of masks and we wanted it to at least put a smile on our customers face by the Halloween theme.     The other two posts have more to do with the purpose of my company. Sense the most two popular Halloween movies are Hocus Pocus and Halloweentown. I wanted to post places that people can visit that involve the movie. For example, the house that was filmed in Hocus Pocus and a the exact town of Halloweentown that was built for the movie.