Week 10: Email Marketing Part 1

When it comes to newsletters, I think a business should have a monthly newsletter and maybe more if there is an upcoming event and you want to remind them. Staying connected with your customers is great way for them to stay regular and keeping them updated. 

Newsletters should have updates on the company itself and if you are working on anything new. Also it should have information on upcoming events and sales. I think putting in a discount code or coupon only in the newsletters would not only want customers to subscribe to the letter for a discount, but it will force them to read it and stay informed. In result of that could be more loyal customers and possibly bring in new customers. 

Content ideas for my business:

  • Add 15% on the next package you buy with the discount code TravelGuardian5.
  • Could inform that there will be new travel packages coming out in the next two weeks.
  • Add a celebratory note saying we made it to our 1,000th customer and thank all the loyal customers. 
  • If there is something big going on (For example Black Lives Matter) we can speak about how we support it and will donate or act on it. For example donate to the Black Lives Matter group.

Comments

  1. Julia PalomoNovember 2, 2020 at 9:12 PM

    Hi Emily, I really enjoyed reading your post, I think doing a monthly newsletter is the best way to go.

    ReplyDelete
  2. BerthaNovember 2, 2020 at 10:22 PM

    Emily, I think you have some great ideas for content in your newsletter. You could also add a section on introducing specific cities or countries as travel destinations: Hot Locations, Hidden Gems, Budget Locales, etc.
    -Bertha

    ReplyDelete

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